UK online ad spend to triple by 2019!
Philip Wilkinson on Jan 22, 2008, in E-Commerce, Entrepreneurship
No commentsPredictions out on monday from the Advertising Association and World Advertising Research Centre (WARC) and published on StrategyEye - stating that UK online ad revenues could hit £21.97 billion by 2019, up from £15.98 billion in 2007. Now that is some long-term prediction from those people with the crystal ball!
It actually does make sense even in the short term as even if you believe the “predicted” downturn in the global economies, online ad spend is most likely to actually increase as advertisers look to place their money in the most cost effective and trackable channel - the internet.
Look for ongoing increases in display ads, online classifieds, search marketing, and vertical-niche channels.
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