The Power of Suggestion - Inc Magazine Article
Philip Wilkinson on Feb 02, 2007, in Uncategorized
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Both Crowdstorm and the Social Shopping space got mentioned in the US .Inc magazinepower of suggestion and also in a summary table entitled Let’s go Shopping. Its basic angle was to suggest that social shopping sites are becoming a good way for smaller merchants to get noticed and build a bit of a brand and traffic - for what looks like no fee right now. It also suggested that small groups of taste makers get together in groups and help recommend products to each other.
Now, it may just be me, but this seems a very shallow interpretation and not without a few flaws. Of course, Crowdstorm in the form you see today may not be much different from the competitors so I can’t really complain - BUT… from my Kelkoo days I remember that dealing with even a medium number of merchants (100+) was an admin nightmare - let alone trying to aggregate 1000’s of them into a social shopping environment and getting them to a: pay and b: reports to them on a regular basis. Ugh!
With regards to small groups around similar tastes - isn’t that just a super blog?
So - thanks for the article Inc but would have been nice if you’d delved a bit deeper…
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