philip.wilkinson

Social Marketers Create Communities to Maintain Influence

Philip Wilkinson on Feb 14, 2008, in E-Commerce, Social Media

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A february report from those guys at Jupiter, talking about how social marketers should create and engage communities for their brand - in particular highlighting that “the effect of consumer-created content on consumers’ purchasing habits and brand opinion will greatly increase over the next 12 months”:

Source: JupiterResearch

The question of course is where should the conversation take place - everywhere or just the company’s own site.. I think we all know the answer to that one..

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